Nadiia Sydorova
ABOUT:
Senior Designer with 8+ years of experience in Visual Design, currently happily gaining industry experience in UX and Product Design.
Extensive expertise with brand design, print, and digital marketing across various industries, including B2B, e-commerce, omni-channel, robotics, furniture, personal care, and tech.
Expert knowledge of design, typography, photography, layout principles, and production process. Capable of working on multiple projects concurrently in a very fast-paced environment, ensuring that quality deliverables are achieved on time.
Comfortable working across graphic, motion, and advertising media.
Familiar with designing for web, mweb, and app, keeping the user journey in mind.
Excellent at taking an idea from concept to launch.
Adamant tea lover and language enthusiast.
Feel free to reach me at nadiia.sydorova@gmail.com.
LOCATION:
San Francisco, CA
E-MAIL:
nadiia.sydorova@gmail.com
PHONE:
+1 408 930 0845
Education
MA, INDUSTRIAL & PRODUCT DESIGN
Kharkiv State Academy of Design and Arts, Ukraine (2011)
Experience
UX Designer, AT&T (via Kforce)
Remote (November 2020 – Present)
- Translating outdated complex legacy systems into elegant &
user-friendly solutions. - Managing Design System & Component Library
- Working on assigned features from start to finish
- Conducting user research & usability testing together with a
researcher - Collaborating on a daily basis will all stakeholders, & coming up
with solutions, user flows, & high fidelity designs / prototypes
Senior Designer, Walmart Media Group
San Mateo, CA (June 2019 – November 2020)
- Closely working with Brand Experience and Product Development teams on creating new custom modules and customer experiences for direct clients.
- Collaborating with Art Directors, Designers, Copywriters, and other Cross-functional teams to create and produce compelling digital solutions that align with all requirements and business objectives outlined in project briefs.
- Executing multiple creative concepts and design solutions under the guidance of Art Directors to translate business needs into creative solutions.
- Assisting Art Directors in developing and communicating brand/visual style guidelines, standard and optimization of overall design and hand-off process.
- Onboarding new designers.
- Working on multiple projects concurrently in a very fast paced environment, ensuring that quality deliverables are achieved on time.
- Created optimized consolidated template for Onsite Ads, figured out cohesive asset naming, and worked closely with Tools team on developing image optimization scrip. Which altogether helped significantly improve design speed and especially reduce time of of preparing assets for hand-off to trafficking team.
- Designed Ads, Brand Pages and Emails for multiple large scale campaigns and initiatives.
Graphic Designer, Walmart eCommerce
San Bruno, CA (October 2018 – April 2019)
- Designed brand pages for Walmart.com and Jet.com, department pages and multiple additional assets for 2 major Private Brand Launches: MoDRN and Drew Barrymore Flower Home, producing over 500+ final assets
- Produced 5-6 posts/month for @mainstaysliving and @modrnliving, including image compositing and retouching, creating stop motion or simple text animations, unique graphics and illustrations
- Designed Iconography for MoDRN on Hayneedle (https://www.hayneedle.com)
- Managed creative review meetings and worked closely with creative director, curation, editorial and brand management teams
- Created various illustrations for Walmart Home blog & social media channels
CG Artist | Designer, Form&Fiction
San Francisco, CA (Jul 2016 – August 2018)
- Created 20+ Kuri Robot visualizations and animations
- Redesigned the entire Fresh Victor website (https://freshvictor.com/) with 5+ pages on Squarespace to adopt to current customer needs
- Created 400+ 3D visualizations of HP printers
- Collaborated with the Creative Director and Retouching Team to generate creative solutions based on client objectives and needs
- Created artwork using software programs, including Autodesk 3Ds Max, VRay, HDRLight Studio, Autodesk Maya and Adobe CC
Designer | Illustrator, Freelance
Ukraine | Indonesia | USA (September 2010 – July 2016)
- Created Brand Identity (logo and marketing collateral) and website for an e-commerce purse store
- Created 20+ logos for car mechanics, hotels, moving companies, and other industries
- Retouched photos and created illustrations for US companies
- Managed all aspects of concept, design and production of unique and eye catching portfolios
- Successfully managed and coordinated graphic design projects from concept through launch
- Established lasting relationships with key executives, clients, vendors and designers
- Created design theme and graphics for marketing and sales presentations, training videos and corporate websites
Lead Visual Designer, Xudera
Santa Clara, CA (Remote, August 2014 – March 2015)
- Produced compelling emails, social media campaigns, digital ads, web assets and other digital marketing materials
- Developed digital ads – both static and animated
- Worked well in a broad team with copywriters, developers, other designers, account executives, website designers and marketing specialists
Graphic Designer, Nowy Styl
Kharkiv, Ukraine (October 2013 – December 2014)
- Designed 3 furniture catalogues for local and international lines
- Redesigned a company website for B2B portal working as an only designer with a team of 3 PR specialists and 2 product managers
- Retouched product photography
- Designer iconography and vector illustrations for web-site, product fliers and Product Catalogs
- Created expo stands for multiple furniture conferences
- Communicated new ideas to executives, software developers and engineers via wireframes, storyboards, conceptual diagrams or low-fi prototypes
- Worked with creative designers to produce wireframes, interactive web, brand logo, print production, banners and social posters
Visual Designer, Vixxa Mobile DOOH Inc.
San Jose, CA (Remote, April 2013 – August 2014)
- Created business cards, brochures and banners for digital display company which catered to hotels and other businesses
- Developed digital ads – both static and animated